A research collaboration between Durham University and ScreenCloud

Applying behavioral science to enhance messaging through digital signage



This white paper explores the psychology underlying the use and effectiveness of digital signage – content displayed on screens – as a means to communicate with ‘deskless workers’.


Authors Dr. Andrew Marcinko and Professor Richard Crisp:


  • Draw upon a body of research to explore, evaluate, and recommend behavioral messaging approaches that can enhance employee engagement and are specifically amenable to delivery through digital signage
  • Review key behavioral messaging principles, and illustrate how they can be applied ‘on screen’ in deskless environments (factories, hospitals, campuses)
  • Provide a practitioner-oriented explanation of the psychological processes explaining how these messages impact employee engagement, with a particular focus on health and safety, productivity, risk avoidance, and compliance 



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ScreenCloud for HR:


ScreenCloud is a fast-growing SaaS company on a mission to disrupt the digital signage category; and give the world’s 2.7 billion ‘deskless workers’ an employee experience that, for too long, has been the privilege of the desk-based. Employee-facing ‘screens that communicate’ strengthen your internal communications ecosystem and create ‘connected companies’ – organizations that reach, inform, engage and enable workers from head office all the way through to the frontline, using the screens in your walls and the content in your systems.